DVD Sleeves

This post contains information on the Audience, Reception, Content and Purpose of a DVD Sleeve and how they may differ from a film poster.

Audience: (Who will buy the DVD)

• Original film audience
• People who missed the film
• People interested in the film
• People in the middle of no-where who don't have a cinema and must wait for the DVD
• Middle-aged parents
• Kids
• People who can't afford the cinema
• OAPS 60+
• People who saw it in the cinema

Reception: (Where you can buy the DVD)

• Supermarkets
• Video stores
• Rental stores
• Magazines
• Pubs (By pubs I mean meet up with someone and buy it from them)

Purpose: (Why is there a DVD sleeve)

• Advertisement
• Insight into the film
• Marketing-To Sell-Packaging-Splashes
• 3D (The film is in 3D)

Content: (What is on the DVD sleeve)

• Blurb
• Star Ratings
• Tag Line
• 3D
• Holograms (A small area or the whole thing changes as you move or change its position)
• Bonuses/Features
• Age Restriction
• Barcode
• Actor/star names
• Screen Shots
• USP (Unique Selling Point- could be a popular star)
• Region
• Narrative Picture
• Parental Guidance

The content of a DVD sleeve will have more information than a movie poster. It has three different sides: the front, the back and the spine whilst a poster only has the one side. A DVD sleeve is made to be picked up and looked at whilst a poster is just stuck on a wall or bus stop