Proposal for Film Poster

Danielle Wood
16th October 2013

Proposal for Creative Media Production

I will be making a film poster at 40" x 60" to advertise at bus stops. It will also be made with the size 27" x 40" to place on cinema walls.

The poster with affect the film marketing because it will persuade people to watch this film. Including popular stars or stars that play favourite characters as our USP then people will want to watch this film.

The title of the film is 'The Outcasts'. It is called this because it is about the superheroes that people are still wary of, for example: The Hulk's Son (newly added in this film) people are wary because he has the same abilities as his father The Hulk. It will contain the characters: The Hulk's half human son/Brian Banner and some new characters that don't exist yet like Spacia (Space-ee-a), Thundra, Captain Launcher and the new evil: Mandrix. These people are superheroes but people are still wary of them, especially the Brian, because of this they decide to join together. When a new evil arrives and terrorises the city of Sailem, this newly formed group of superheroes strives to prove to everyone that the people have no reason to be wary and that they are capable of defending Sailem.

The genre of the film would be action for the fight sequences and violence contained in the film, it would also be a fantasy film because there are superheroes and a super villain. My intended audience would be Marvel fans about the age of 15-35 as these are the people who would enjoy marvel and because of the violence they have to be at least 15.

On the poster the 'Heroes' will be closer to the front and the villain will be smaller and in the background closer to a corner and a little faded. The setting will be a black screen with a light in the centre to symbolise 'the light at the end of the tunnel' or in this case the future when these outcasts are accepted.

There needs to be a 15 age restriction, can't do anything to damage a person's reputation. I need to get the approval from marvel to use their logo. Get permission to film/photo in a certain location.

Find Five Fonts

Font can allow the reader to understand a genre. I was given five genres: Horror, Romance, Action, Sci-fi and historical drama. I was asked to go on dafont and find five fonts that match these genres. This is what I found.

Horror

This font is Metal Clash. It gives a horror theme because it looks like claws have just carved these words. The jagged edges look like spikes, tares or claw marks. Because of all these, it gives a kind of scary affect, thus making it a horror themed font.




Romance
This font is So Lonely. Straight away from the name you can tell it's a romance based font. The font itself is like a single woman's writing. It's fancy and sweet just like many people's relationships are.







Action

This font is Altrashed-Rough. The lettering looks a little like daggers, weapon-like, like the ones they use in action films. It also has that old western/action look that is also powerful. This all adds to the action theme. It looks a little scary so could be used in a horror film too but it's mainly action.




Sci-Fi
This font is Renegade. The font reminds me of the fonts used in the Star Wars Trilogy and in Star Trek. These were Sci-Fi films so the theme works. It also looks robotic, computer based with is Sci-Fi because they are made mostly using a computer or they a based around computers. some even contain robots.




Historical Drama

This font is Hand Typewriter. The font is boring and dull, this is what me and presumably many people think about historical dramas. It is straight to the point and not making anything fancy or distracting, this is what historical dramas do.





These are just five examples of what font can do, there are many more out there just waiting to be used.

Analysing Movie Posters

The background of the poster is blue tinged, this suggests that there is a lot of action in this film. Since the background is blue, the colours of the hero's are enhanced so they stand out more to show they are more important. The A in Avengers is used again in the release date as the A in may. The audience does not need foreknowledge to know this because it is in the title. There is the symbol of marvel above the title, the audience would know this is because the film is based of the marvel comics. The main figures on the poster are the heroes, they are positioned at the front of the screen, the hulk is a little further back almost like an outsider because everyone is unsure of him even though he is a hero. The figures are represented photographically. It looks like it is for 15 and up because there is a lot of violence in the background and marvel comics is usually for teens and onwards. This poster persuades people to go see this film because it has stars like Robert Downey Jr, Chris Evans, Chris Hemsworth and Tom Hiddleston. These stars are quite popular lately so having them all in one film as their best characters will persuade people to go see it therefore they are being used as a unique selling point. The violence in the background suggests it is an action film, but the marvel superheroes in the front suggests it is also a fantasy film. The attention is gained by iron man as he is the biggest and most upfront of them all, plus he is one of the most loved superheroes so interest would be grabbed straight away. The tagline 'Avengers Assemble' uses alliteration to make it catchy whilst still implying that all the main marvel superheroes are joining together.

The main colour in the poster is a sort of orangey-yellow, like a fire or destruction in the distance. This foreshadows the destruction in the film, this also suggests that it is an action film but because of 'iron man' in the front of the poster, it is also a fantasy film. The title 'IRON MAN 3' is made using the iron man suit colours but also looks like it's made from the same metal as the armour is. The marvel above the title informs the viewer that it is based on the marvel comic 'Iron Man'. The two main characters 'Tony' and 'Pepper' are positioned in the centre of the poster with everything else surrounding them, this could be because it is them against everything else. The villain of the film is positioned in the corner of the film because he is outcasted as the villain and has his own little corner. They are represented photographically. I think the audience intended is 15 and up for the same reasons as the avengers, there is a clear visual that violence is involved and marvel comics is for teens and onwards. The thing that persuades people to see this movie is the stars shown on the poster; Robert Downey Jr and Gwyneth Paltrow. These stars are very poplular lately so are used as their unique selling point. The attention is gained by shock of the fact that 'Tony Starks' suit is trashed. It is portrayed in other films as impenetrable. The tagline 'Prepare for a heavy metal!' sounds like fighting talk, which means there is going to be this life or death fight in the film.

The colours used in this poster are various shades of blue, this gives it a feel of an action movie. The clothes and the 'frost giant' in the background also suggest it is a fantasy movie as well. The lettering for 'THOR' is decorated in the same design that thor's hammer is decroated in, however, to know this then the audience would have to have some foreknowledge of the hammer. The marvel above the title informs the viewer that the film is based on the marvel comic 'Thor'. The two main characters in thor 'Thor' and 'Jane' are positioned similarly to 'Tony' and 'Pepper' in the iron man 3 poster. This shows that they too have a love interest in each other just like Tony and Pepper. This is represented photographically. I think the intended audience for this film is 15 and up because it portrays violence in the film and marvel is based for teenagers. The persuasive technique used to persuade people to watch this film is their unique selling point. Their USP would be Chris Hemswoth, Tom Hiddleston and Anthony Hopkins who are poplular and favourited by many. The attention gained is through surprise at the fact that a 'human' is dressed in 'asgardian' clothing, suggesting that she goes up to asgard. Something that people didn't expect. This film doesn't have a tagline yet.

How To Do 20 Things On Photoshop

This will be a blog post on 20 different things you can do on Photoshop.

1) Add Noise

This was done by going to Filter > Noise > Add Noise.

2) Bass Relief

This is done by going to Filter > Sketch > Bass Relief

3)Black & White

This can be done many different ways but the one I used was

Image > Mode > Greyscale

4)Clone Stamp

To use this you must click on the stamp tool. This looks like a stamp. You then hold the Alt key whilst clicking the area you want to clone. Then you use it in the area you want.

5)Colour Balance

To get this effect, go to Image > Adjustments > Colour Balance.

6)Crystallizing

To get this effect then you got to Filter > Pixilate > Crystallize

7)Dark Strokes

This is done by going to Filter > Brush Strokes > Dark Strokes.

8)Diffused Glow

This is done by going to Filter > Distort > Diffused Glow.

9)Eraser

This is done by selecting to eraser/rubber tool to rub out/erase parts of the picture.

10)Film Grain

11)Flip Upside Down

This effect is achieved by going to

Image > Rotate Canvas > Flip Canvas Horizontally

12)Gaussian Blur

To do this, go to Filter > Blur > Gaussian Blur.

13)Invert

This is done by going to Image > Adjustments > Invert.

14)Lens Flare

To do this, go to Filter > Render > Lens Flare

15)Mosaic Tiles

16)Motion Blur

This is achieved by going to Filter > Blur > Motion Blur.

17)Paint Brush

This is done by selecting the Paint tool that looks like a paint brush. Then drawing wherever you want it to.

18)Photocopy

This is done by going on Filter > Sketch > Photocopy

19)Plastic Wrap

To do this, go to Filter > Artistic > Plastic Wrap

20)Type and Drop Shadow

To do this you select the type tool that looks like the letter T. Type what you want to say. then add an fx drop shadow.