The main colour in the poster is a sort of orangey-yellow, like a fire or destruction in the distance. This foreshadows the destruction in the film, this also suggests that it is an action film but because of 'iron man' in the front of the poster, it is also a fantasy film. The title 'IRON MAN 3' is made using the iron man suit colours but also looks like it's made from the same metal as the armour is. The marvel above the title informs the viewer that it is based on the marvel comic 'Iron Man'. The two main characters 'Tony' and 'Pepper' are positioned in the centre of the poster with everything else surrounding them, this could be because it is them against everything else. The villain of the film is positioned in the corner of the film because he is outcasted as the villain and has his own little corner. They are represented photographically. I think the audience intended is 15 and up for the same reasons as the avengers, there is a clear visual that violence is involved and marvel comics is for teens and onwards. The thing that persuades people to see this movie is the stars shown on the poster; Robert Downey Jr and Gwyneth Paltrow. These stars are very poplular lately so are used as their unique selling point. The attention is gained by shock of the fact that 'Tony Starks' suit is trashed. It is portrayed in other films as impenetrable. The tagline 'Prepare for a heavy metal!' sounds like fighting talk, which means there is going to be this life or death fight in the film.
