DVD Sleeve for The Outcasts

This is the finished work of the DVD Sleeve I made for my film 'The Outcasts':

To start off, I got an existing DVD sleeve and measured out the length and width of all three sections so that I could have the correct shape and size for my DVD Sleeve. After I got the size I set a new canvas to that size and used two blue line markers to mark out where the spine will be.

These would not show up on the printout or the saved image.

After I had all three sections marked out, I started with the front page. The front page is simply my film poster but smaller, the position of my characters have changed slightly to fit the smaller space and some information has been moved. The information moved would be the credits bar, as that has been moved to the back page where it should be and 'From the director of Look Out!' has been removed completely.

Poster:

DVD Sleeve:

After the front page was done, I started on the spine. I started by making a black rectangle to cover the spine to keep it black and have a background for the rest of the spine information to go on. Then I made a copy of the title, turned it onto its side then placed it on the spine. I then added the marvel logo above it and I made a screen shot of Haydn's head as Captain Launcher and added a blue stroke around the picture. 

After that I added another age restriction and then the spine was done. I added the picture of Haydn's head to the spine to add to the affect that it is a series film, so with each film there will be a different head.

For example, this would be next:

And finally, the back page. I started off by getting all the legal requirements out of the way.

These I got from another film, Thor who reside in the same family as a Marvel film. The stretched earth with the 2 in it is the region number. The number 2 means it is from the UK. 

This means worldwide or region free.

This means United States, Canada, Bermuda, Caribbean and U.S. Territories.

This means Europe, Middle East, Egypt, Japan, South Africa, Swaziland, Lesotho, Greenland, French Overseas department and territories.

This means Southeast Asia, South Korea, Taiwan, Hong Kong and Macau.

This means South America, Central America, Mexico, New Zealand, Australia, Papua New Guinea and Oceania.






This means Bangladesh, India, Nepal, Afghanistan, Sri Lanka, Ukraine, Belarus, Russia, Kazakhstan, Pakistan, Africa (except Egypt, South Africa, Swaziland, Lesotho), Central Asia, Mongolia and North Korea.

This means China.



Once I had the region code on my dvd, I got all other legal requirements like; technicolor logo, Paramount logo, DVD logo, Dolby Digital and a barcode.

As I mentioned before, I had moved my credits bar to the back and it is placed above my legal requirements.

I then made my special features box:

To make this box, I used the rectangle tool:
Then drew a box, the size I wanted. The fill for the box was a light blue in colour and set to 'foreground to transparent'.

Then the line for the box was a pale yellow set to 'transparent stripes'.


Then I wrote my blurb in a green colour, next to my special features box. This was basically a summary of the film but without giving too much or the ending away.

Then I added The picture of my villain to my back page.

This picture was perfectly dark so it blended with my background well.


After I had my villain, I added in ratings from IMDb and The Sun.







After that, I got some more pictures of a few members of my cast and used them as my scene images. I gave them a green stroke to bring them off the background better, then positioned them under the ratings, above the blurb and over a bit off my villain.

Then the back page was done. That was how I made my DVD Sleeve.

How I made My Improved Poster

To make my film poster I started off by taking photos of my fellow students. I chose five of my classmates that I thought would portray my characters the best. When I had the photos of my five characters, I uploaded them to the mac. I opened them all in Photoshop and got the other photos I would need like the age rating and the marvel logo. Once I had them all, I used the tool magnetic lasso to go around the photo of my characters until they were selected, then I clicked the 'select' tab and selected 'inverse'.

This made the background be selected so that I could delete it. After I deleted the background of all the photos, I got my background photo for my poster. This image I got from Google images. I chose it because I wanted it to look like 'the light at the end of the tunnel' which for my poster means the acceptance of my 'outcasts' after there struggle against the villain Mandrix. Once I had my background photo, I moved the photos of my characters onto my background photo.

On My Captain Launcher

I changed the colour of his jumper and hat to blue as it was originally grey, I did this using the paint brush and changing the mode to colour. I also had to lower the opacity.

I then added the lions tail by getting a photo of a lion's tail and using the magnetic lasso tool to go around it just like in the character photos, I then dragged it onto the background photo. I positioned it so that the layer of the lion's tail is between the layers of the cape and the Captain Launcher.

On my Brian Banner/Hulk's Son

Using the same technique I used to change Captain Launcher's jumper and hat colour, I changed the skin colour of this character. Using the paint brush I repeatedly went over the skin of this character until I got the shade of green I was looking for.

On my Spacia

For this character I did the same to the skin as I did to Brian Banner, I changed the skin colour to a greyish black, which was originally going to be pitch black but the greyish black worked better. I then used this paint brush technique to change the colour of the hair, which was originally brown and changed it to purple. I also enhanced the red lips by going over them with the paint brush in red.

On my Thundra

The Lightning coming off of my Thundra character took a while to do. I first got the the paint brush in full opacity (100%) and had the colour in whit and just made random jaggy/wiggly lines coming away from the body. Then I added an 'outer glow' using the fx (effects) button.

On my villain Mandrix

All I did for my Mandrix character was blend him into the shadowed background.
This made him more mysterious and hidden, like some villains are in posters but my aim was to show two things; He is less important than the heroes and so shouldn't be seen as easily, and I placed him in the shadowy area of the poster so it is hard to notice him. This last reason is because my villain is going to be able to control the shadows and thus can easily hide in them.

For the names of the 'stars' involved I used the same technique in my Thundra character by adding an outer glow to make the important writing stand out in front of the dark/black background.

How I Made My Film Poster

To make my film poster I started off by taking photos of my fellow students. I chose five of my classmates that I thought would portray my characters the best. When I had the photos of my five characters, I uploaded them to the mac. I opened them all in photoshop and got the other photos I would need like the age rating and the marvel logo. Once I had them all, I used the tool magnetic lasso which looks like this

to go around the photo of my characters until they were selected, then I clicked the 'select' tab and selected 'inverse'. 

This made the background be selected so that I could delete it. After I deleted the background of all the photos, I got my background photo for my poster. This image I got from google images. I chose it because I wanted it to look like 'the light at the end of the tunnel' which for my poster means the acceptance of my 'outcasts' after there struggle against the villain Mandrix. Once I had my background photo, I moved the photos of my characters onto my background photo. On My Captain Launcher
I changed the colour of his jumper and hat to blue as it was originally grey, I did this using the paint brush and changing the mode to colour. I also had to lower the opacity.

I then added the lions tail by getting a photo of a lion's tail and using the magnetic lasso tool to go around it just like in the character photos, I then dragged it onto the background photo. I positioned it so that the layer of the lion's tail is between the layers of the cape and the Captain Launcher.








On my Brian Banner/Hulk's Son

Using the same technique I used to change Captain Launcher's jumper and hat colour, I changed the skin colour of this character. Using the paint brush I repeatedly went over the skin of this character until I got the shade of green I was looking for.










On my Spacia

For this character I did the same to the skin as I did to Brian Banner, I changed the skin colour to a greyish black, which was originally going to be pitch black but the greyish black worked better. I then used this paint brush technique to change the colour of the hair, which was originally brown and changed it to purple. I also enhanced the red lips by going over them with the paint brush in red.








On my Thundra

The Lightning coming off of my Thundra character took a while to do. I first got the the paint brush in full opacity (100%) and had the colour in whit and just made random jaggy/wiggly lines coming away from the body. Then I added an 'outer glow' using the fx (effects) button.











On my villain Mandrix

All I did for my Mandrix character was just make the layer opacity less.
This made him more translucent, like most villains are in posters but my aim was to show two things; He is less important than the heroes and so shouldn't be seen as easily, and I placed him in the shadowy area of the poster so it is hard to notice him. This last reason is because my villain is going to be able to control the shadows and thus can easily hide in them. I'd be surprised if you noticed him before I mentioned him here.





For the title and other important writing I used the same technique in my Thundra character by adding an outer glow to make the important writing stand out in front of the dark/black background.

Analysing DVD Sleeves

The front page is a smaller version of the film poster fro the picture. The content of this dvd sleeve contains a blurb on the back. The tag line 'Some assembly required' is at the top of the front page. The dvd sleeve lists the special features on the back page in an easy to find red box. The age restriction is 12 and is shown so on the front, spine and back of the dvd sleeve. On this particular dvd sleeve the barcode isn't on here but it is usually on the back. The star names are mentioned under the tag line containing Robert Downey JR, Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Tom Hiddleston and Samuel L. Jackson, any other star names are in the credits bar. The top half of the back page is basically made up of screen shots from in the film. The unique selling point of this film would be the collection of stars appearing in this film. The type of picture on the front page of this dvd sleeve is a narrative picture as it informs the reader that there is an alien invasion/destruction of earth going on in the background and the heroes in the front with save the day. on the back page it informs what the age restrictions mean, this would be the parents guidance. The credits bar is on the back page underneath the red box as it is a legal requirement.

The front page for this dvd sleeve is different to the poster. The content of this dvd sleeve contains a small blurb on the back. The tagline 'Courage is Immortal' is located underneath the title. The special features is found on the back page in the glowing blue box. The age restriction is hard to notice at first but is on the back page underneath the credits bar as PG13. The barcode for this page is on the top part of the back page. The star name of Chris Hemsworth is above the title of the film, the other actor name however is in the credits bar. On the back page, on the left to the glowing blue box is a few screen shots from the film. The unique selling point of this dvd sleeve would be Chris Hemsworth and the fact that loads of people like 'Thor'. You may not think it at first but the front page is a narrative picture, if you look close enough in the background you will see that there is a robot destroying a building so the story idea we get is that Thor will be fighting this robot. This dvd sleeve states that this film is PG13 so that suggests that Parental Guidance is required. The credits bar is on the back page on this dvd sleeve because it is a legal requirement.

The dvd sleeve front page is a smaller version of the film poster. The content of this dvd sleeve contains a blurb on the back. This dvd sleeve doesn't seem to have a tag line. The special features is on the back page next to a picture of a small version of the front page. It is hard to notice but at the bottom of the back page is the age restriction PG13 next to the DVD Video icon. The barcode for this dvd sleeve is on the back page at the top next to the picture of Uma Therman. The star names are George Clooney, Arnold Schwarzenegger, Uma Therman, Chris O'Donnell and Alicia Silverstone, the other actor names would be in the credits bar. There are only two screen shots, one of Uma Therman as 'Poison Ivy' and one of Arnold Schwarzenegger as Mr. Freeze. The unique selling point I think is the stars George Clooney, Uma Therman and Arnold Schwarzenegger as hey are popular actors. There isn't really a narrative picture on this dvd sleeve. The age rating is PG13 so that suggests that Parental Guidance is required. The credits bar is on the back page as it is a legal requirement.

DVD Sleeves

This post contains information on the Audience, Reception, Content and Purpose of a DVD Sleeve and how they may differ from a film poster.

Audience: (Who will buy the DVD)

• Original film audience
• People who missed the film
• People interested in the film
• People in the middle of no-where who don't have a cinema and must wait for the DVD
• Middle-aged parents
• Kids
• People who can't afford the cinema
• OAPS 60+
• People who saw it in the cinema

Reception: (Where you can buy the DVD)

• Supermarkets
• Video stores
• Rental stores
• Magazines
• Pubs (By pubs I mean meet up with someone and buy it from them)

Purpose: (Why is there a DVD sleeve)

• Advertisement
• Insight into the film
• Marketing-To Sell-Packaging-Splashes
• 3D (The film is in 3D)

Content: (What is on the DVD sleeve)

• Blurb
• Star Ratings
• Tag Line
• 3D
• Holograms (A small area or the whole thing changes as you move or change its position)
• Bonuses/Features
• Age Restriction
• Barcode
• Actor/star names
• Screen Shots
• USP (Unique Selling Point- could be a popular star)
• Region
• Narrative Picture
• Parental Guidance

The content of a DVD sleeve will have more information than a movie poster. It has three different sides: the front, the back and the spine whilst a poster only has the one side. A DVD sleeve is made to be picked up and looked at whilst a poster is just stuck on a wall or bus stop